Marketing madness

Whats with these guys from Kraft?? first they make a "new and improved Vegemite" it's like Vegemite light with cheese in it, then they go name it iSnack 2.0 for goodness sakes have you got no brains?....That lasts 1 day and there is such an uproar by the consumers (us)that they rename it again Cheesybite.....can't see that lasting either, it's like watered down Vegemite mate, you can't change an Aussie Icon and get away with it, even if you are the manufacturer.